Media Frenzy

93K

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April 19, 2016

UGA’s 93k day was so much more then a typical spring football game. In hopes of getting the Dawg fans excited for the upcoming fall season, new head coach Kirby Smartt, encouraged “Gday” to be called “93k day”. Meaning all 93,000 seats in the Stanford Stadium will be filled. Not only did this vision become a reality, but Dawg fans surpassed the expectation- there were people standing in the stairs just to watch the game! This idea was tweeted about and shared through out Facebook for several weeks to hype up the spring game but it was the post-game social media that got me hyped!

I was unfortunately out of town this weekend, but personally didn’t mind missing the game. Considering I had never been to one before. But I sure do regret it.. after looking at the 93k hashtag on twitter I saw Ludacris and tons of people having more fun then even typical game days!

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93k day not only got students and fans excited about the season and the new head coach, but it got a lot of people talking about UGAs potential. Recruits are suddenly more interested in the program and sports anchors are impressed with the turn out as well. Before this weekend many people worried if Smart was the right hire and if he would ever be as good a coach as Mark Richt. We wont know until the season starts, but 93k day sure was a good start.

Faith in the Media

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April 12, 2016

This past weekend was one of the greatest upsets in Master’s history. Jordan Spieth pretty much blew his shot at a second Master’s win at one hole. But surprisingly the articles I have seen on Facebook haven’t been about his mistakes or really even the upset at all…In fact, I haven’t read a single article about the winner yet! What I have been seeing is one article in particular. It describes Spieth’s family,  his struggles, but better yet, his hope in Jesus Christ.

Jordan Speith is not the only great Athlete to be recognized a Jesus Follow. Tim Tebow, Drew Brees, Russell Wilson, and even coaches like Tony Dungee are known for their outspoken Christian beliefs. Besides athletes there are several celebrities like Carrie Underwood that do their best to live by Faith and make it known to the world. But what does the press have to say about this? Tim Tebow has been esspecially victimized by the media for his faith. They claim that he “thinks he is god” and make fun of him often for wanting to wait until marriage to have sex. As a Christian, I am incredibly offended by these comments. I respect these athletes and celebrities so much for living their lives in the spotlight and still remaining in Jesus.

All this to say, social media is great place for people to come and share their beliefs- no matter what they are. However their are consequences. You cannot please everyone. I am thankful for the men and women that aren’t afraid of negative press and live their lives in the light. They set incredible examples, even when they lose something they should have won.

Fabletics

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March 23, 2016

Many of you, I’m sure, love an adore Kate Hudson as much as I do. She is one of my very favorite actress’s, and even more so, one of my style icons. Her down to earth, classic sense of style is everything I love. But more than often, its her toned and petite figure that makes each outfit look so great! Kate Hudson is more then a stylish actress, she is a major platform for healthy living.

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Because she is known for being fit and living a heath centered life style, Kate developed a women’s fitness line called “fabletics”. Fabletics is a subsidiary of the site “Justfab”. The line is unique to any other fitness line in many ways. To start, its girls only and super cute! Fabletics is an online subscription retailer that offers its members personalized outfits chosen for them based on their lifestyle and fashion preferences. The membership works like this:

-Your first outfit is completely free!

-Next, pick out articles of clothing that fits your activity preference and you will be billed $49.95 and sent an entire outfit each month based on your preferences.

-If nothing catches your eye that month, you can opt to skip and the bill will give you a credit! Its easy!

Fabletics is marketed in so many different ways that its almost impossible to miss! There are TV commercials and ads all over instagram. The site does a great job of capturing exactly what girls want to see on their home page. The show the comparison of pricing, the top pics by other customers, and even a section for “Kate’s Picks”. The best part is that every article is separated by different sections and also shown in pairs so its easy to pick out separates as well as entire outfits.

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I personally follow Kate Hudson on snap chat and she talks about it all the time.. and better yet, wears it all the time! Every girl should give it a try. The outfits fit just as great as the competitors pieces and they are delivered right to your door step!

 

Picture Perfect

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March 15, 2016

Spring break is a wonderful thing. I love spring break! Sunshine, no classes, tan skin, its just a happier time of year. Or is it? With all those amazing things also comes diets, killing yourself in the gym, spending all of your money on new clothes, and basically doing everything you can to look good for who????? Instagram. As sad as that is, it’s so true. I’m sure there are girls out there that just “don’t care” about what other people think, but for the majority of woman ages 16-30, Instagram is the thief of joy, especially during this time of year.

Take a look at your instram feed. If you are anything like me, it is probably full of bathing suit pictures, perfectly positioned tropical drinks, and overly edited selfies. Nothing wrong with them, but in our young girl minds… we cant help but compete with each other. Why? Why do we so desperately want other people to covet our lives?

(The pictures above are not posts from anyone at UGA, or girls from Georgia at all. But they are real girls that I am friends with. How cool are their lives? How much do you wish you were as cool as they were?)

Besides the pictures your seeing, do you know anything about those girls? Their names, their ages, their family, their interests? Why are you coveting over images that don’t tell you anything about them? Trust me. I am the worst of them all. I follow bloggers that make me feel insignificant and ugly and I point out every time someone retouches their face. Because of this, I often delete my instagram for periods of time just to remind myself that I am fearfully and wonderfully made and my identity is not in the amount of likes I get. This is a major issue for girls on social media. Young girls are looking for worth online. On the bright side, there are celebrities that want to banish the “picture perfect” stigma and help girls sees themselves as beautiful. Essena O’Neil is one of them.

Essena is a beautiful 19 year old girl who found fame via instagram at a young age. She is one of the many “Instamodels” we covet online. Many would look at her site and think she has the perfect life. Perfect skin, perfect hair, perfect body- she has it all. Essena would disagree. Infact, she quit instrgram all together because of how UNperfect it was. She recently posted a video that went viral describing how broken her life really was. She told stories of how she spent hours at the gym everyday, ate very very small meals, and compared images of herself to other girls online. She is very emotional in the video and desperately wants to reach the girls of this generation that are suffering like she was. She said she hopes to initiate a movement where an individual’s worth is not determined by their physical attributes or social media influence, giving people the opportunity to be free, grow, learn and explore while challenging their own beliefs. Check out her story: http://www.today.com/news/instagram-star-quits-social-media-reveals-her-dream-life-was-t53721

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There are also people like Zendaya who get slammed by the media with eating disorder claims. She stands up for herself and is constantly encouraging young girls to love themselves- big OR small.

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Now don’t get me wrong, just because you post a cool picture doesn’t mean you are suffering with your self-image. But girls- think to yourself! Why am I posting this? Who am I trying to impress when I soften my skin and tuck in my arm? Be confidant in who you are!! Instagram is a place full of people high light reals- not their real life. Love yourself and be yourself. For you are fearfully and wonderfully made!

 

Leo who?

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March 3, 2016

Up until a couple years ago I never paid much attention to award shows. I just wasn’t that into it. But in recent years I have been sucked into watching every one of them start to finish. Call it maturity, but the truth is…. the real reason I watch award shows is because I hate waking up the next morning and not understanding what anyone is talking about on my social media! I can’t help but wonder if anyone else feels the same way. Could social media have a large effect on how many viewers and what kind of views programming like the Oscars gets? I looked into it and this is what I found….

Turns out, I was so wrong. I study I read said that the view-ship for the 87th Academy awards was the lowest its been since 2009! Apparently how I feel is the exact opposite of the rest of the world. Social media presents all the comical aspects of the show and leaves out the “boring” parts i.e. the actual awards.

In my opinion, the memes and videos and tweets just make it all more interesting AS YOU ARE WATCHING. Social media is apart of our lives whether we like it or not, so for the articles that read “social media is crashing the oscars and ruining it forever”- get over it. Find a way to benefit from it. Make the Oscars more entertaining them twitter and you win!

Side note, if anyone in film benefits from social media… its Leonardo DiCaprio. In case you live under a rock, Leo was nominated for 5 Oscars before he actually won. He is one of the greatest actors of all time, so naturally the media finds it hilarious that he just couldn’t win. All that media definitely made people want to watch this years academy awards just to see him take home what he deserved (although some are sad that the jokes must stop) Here are some of my favorites.

 

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Goo Goo for MuMu

February 22, 2015

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“Show Me Your Mumu” is a women’s clothing line based out of LA. The line has spread like wild fire and is sold everywhere from Bloomingdales to The Red Dress Boutique downtown. Its effortless yet bold style is mimicked by many competing brands but there is something special about the line that keeps girls of all ages going goo goo for Mumu. However, it hasn’t always been this way… Heres a little background on the brand

Cammy Hebert and Cologne Schmidt met at UC Berkley where they became the best of friends. Upon graduation the girls moved across the country to New York City. In 2009 they took a spontaneous trip to Miami where they realized the Miami heat was much to hot for their typical wardrobe. Both girls having a love for fashion had an idea that would change their lives: Reinvent the Mumu! They returned home, designed the ORIGINAL Mu, and turned their city apartment into a Mumu warehouse. They sold at trunk shows and online and eventually quit their day jobs and took the line all the way back to Venice Beach where they are today.

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Fortunately for me, I have been a Mu girl from the very start. Cammy went to my high school and I was very good friends with her younger brother. Her mom also owned a boutique right around the corner from my house where some of the very first Mu’s were sold. I can tell you first hand, they have come a very along way. They have expanded from just the original mu to pants, dresses, tank tops, even denim! Cammy and Cologne transformed their little idea into a million dollar fashion empire. However, they would both tell you that their amazing designs would be nothing without social media. The brands online presence is like no other brand I know. Its like quicksand- just looking at their photos and reading their catchy posts draws you in and makes you want more.

The bright colors and fairytale scenery of every photo shoot is magical and lures customers in. Show me your mumu has over 193,000 followers on instagram. But its just not their attention to detail and love for unique backdrops.These girls know how to play the game. A few years ago they started “#mumumondaygiveaway”. The concept is exactly as it sounds, every monday they give away free mumu. To enter, all you have to do is follow them on instagram and post a picture of you wearing a piece. Girls go crazy!! My monday is feed is FULL of beach pictures with mumu cover ups. The key is understanding what their target market wants. Cammy and Cologne know their target market because THEY ARE their target market. What inspires young, hip, girls are the same thing that inspire them. The brand has collaborated with celebrities on the Bachelor, and has celebrities like Vanessa Hudgens, Kate Hudson, Jessica Alba and so many more running around in their Mumu.

In the end, Show Me Your Mumu has full on adapted the California Life Style Brand in all of their social media and made every small town girl feel like they are totally Boho Chic. The brand continues to grow as they add a wedding collection to their site and tons of fun accessories. I support this brand not only because I love their stuff, but because I personally know how hard these girls work. Day in and day out they are reaching out to customers and connecting to their consumers. They are keeping their sites up to date and designing the newest and best products for girls. They are living proof that hard work can get you anywhere you want. Don’t lose sight of your fairytale!

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STREAM

February 16, 2016

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My very favorite form of social media is music streaming. There are tons of apps and sites where you can follow your friends and favorite artists but the two that I use most heavily are Spotify and Sound Cloud. Now, whether or not I think streaming negatively impacts the music industry or not is a whole different discussion and an argument being heavily debated within the music industry. Today, I wanted to simply discuss the history of streaming and highlight my favorite aspects.

Although peer-to-peer music sharing already existed, it wasn’t until Napster launched in 1999 that the concept of a massive online marketplace for free MP3s came to life. Record companies were not interested in legitimizing the service because they couldn’t find a way to make it profitable. Napster was ultimately crushed by lawsuits for copyright violation just two years after it was founded. After Napster, along came Pandora. Pandora was launched in 2004 as a personal Internet radio system. Pandora, in my opinion, is not technically a social media site, but a streaming site nonetheless. Finally in 2011 Spotify was launched in the United States after having much success in Sweden. Other apps like 8tracks and Soundcloud eventually came along and each are used for different things.

I personally pay for a premium account with Spotify. I use this to make playlist for literally every event in my life or if I want to listen to a full album before purchasing. I use sound cloud to check up on artists that might not be signed yet. I can follow different artists on both sites and anyone can follow me as well. One of my favorite aspects of spotify is the weekly playlists they make for premium users. They generate a “New Music Monday” and a “TGIF” playlist every week based on what I am listening to. They do a great job of advertising new music through banner ads and play listing based on genres. Spotify is a great place for popular artists to present their new work to the world. Sound Cloud is more for the unrecognizable artists. It is full of homemade remixes and poorly recorded covers. However, I love listening to friends of mine who are just getting started.

My loves:

Spotify workout: INTENSITY

Spotify Radio: Brass Bed Radio

Spotify Chill: Chill (yours truly)

SoundCloud Finds: Abby Polhill Covers, Russell Macklin Couch, The Eden Project

 

REFINE me

February 8, 2016

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There are several things in life that I just could not live with out: chocolate, Ugg slippers, and online shopping. (I spend a lot of time in bed, so what?) In fact, I have spent the last hour sitting on my bed, with my slippers close by, craving chocolate, and scrolling through my favorite sites. I could sit here for hours going from site to site, trend to trend, and board to board. For those of you that don’t know what I’m talking about, you probably don’t know that there is an art to online shopping. You have to know what you are looking for. You have to be able to clearly refine your shape, refine your search, and well…refine your style! Lucky for me, I found Refinery29.

Refinery29 is a massive lifestyle blog I stumbled upon a little over a year ago. They post the latest news in fashion, beauty, health, entertainment, tech, and everything in between. To be a little more specific, Refinery29 was created in 2005 with only a $5,000 investment. In the last 11 years they have grown from publishing one story a week to publishing over 1,800 stories a month! Refinery29 was named the fastest growing media company in the US with over 36 million views per month and 2 million email subscribers! Not only that, but Refinery29 has over 5.3 million followers on all of their social media sites.

Refinery29 points all of their digital success to one clear and simple formula: Innovative integrated content. Employees work hard to create unique and unexpected online experiences that cut through the cyber clutter and speak directly to their target. In order to do this, Refinery29 partners with many brands and takes each client’s goal very seriously. Whether the idea is big or small, Refinery29 has a wide selection of solutions to drive social buzz, generate traffic, and to push online and in store sales. These solutions may include branded video content, social contests, local events, and more. They pride themselves on reaching customers that are innovative, on the go, and experimental, and having those customers trust them with their marketing and media mix.

Screen Shot 2016-02-09 at 10.37.31 AMRefinery29 uses social media platforms to get the word out and grow their success even further. For example, in 2014, Refinery29 participated in an experiment that tested Facebook ads that were sequenced as stories. As it turns out, there are a lot of people on Facebook that are heavily interested in fashion, beauty, and politics. Overall Refinery29’s “storytelling” ads developed a 56% conversion lift and an 87% rise in view-through. Refinery29 also saw a 7% increase in in-store purchases and a 10% increase in online purchases. Now, Refinery29 has a 340% yearly increase in Facebook traffic and a 500% yearly increase in Facebook fans. That being said, if you haven’t seen Refinery29 on your timeline, it’s coming.image007.jpg

Now back to the art of online shopping and why Refinery29 has changed the game completely. As I mentioned before I often spend hours and hours flipping between sites. I look at magazines for the latest trends, then search for those trends, and ultimately end up on ebay because I cant afford those trends. With Refinery29, that all goes away. They know their target consumer somewhere around 15-30 year females so they have made it easy to find exactly what we are looking for all in one place. Under the fashion tab there are styling tips, trends, celebrity influences, college, street style, etc. There are links attached to each post where you can find just what you are looking for. Not only with fashion, but there is a page for weddings and fitness, and even the 2016 election. Basically Refinery29 has combined all the best Pinterest boards, fashion magazines, the Skimm, and Youtube and made one mass refined search heaven. While their mission goal is to be the number 1 new media brand for smart, creative, stylish women…they have also created a place that allows women to have a life outside of media as well! We no longer have to spend hours upon hours searching for a dress. We can finally spend more time at the gym, then searching for the right workout routine! I am personally an everyday visitor to Refinery29 and love it. Check it out.

http://www.refinery29.com

https://www.facebook.com/refinery29

 

 

Queens of Keeping Up

February 1, 2015

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The Kardashian/Jenner girl gang. If you don’t know who they are, then you need to come out from under that rock. Sisters Kim, Kourtney, Kloe, Kendall, and Kylie began making a name for themselves through their reality TV show, “Keeping up with the Kardashians” back in 2007. While the show is now on its 11th season, and the girls have had success in many other business ventures, their fame is most proven through their social media accounts. These girls know how to market themselves like no one else in the world and no one can quite keep up with their success.

Celebrities are their own personal brands. The more expansive and active their following is, the more in demand they become for endorsements. Their name becomes an advertising platform for campaigns, which in turn will make them tons of money. Kim Kardashian has more than 59.3 million followers on Instagram. That’s more then Starbucks, McDonalds, and Wal-Mart combined. And she’s not alone, between the 5 of them; the Kardashian-Jenner sisters have over 231.4 million Instagram followers. To some, the Kardashian/Jenner clan is rich and famous for doing absolutely nothing, and to some extent they may be right. However, when eighteen-year-old Kylie is worth over 5 million dollars already, they must be doing something right. That something is social media marketing.

The girls have pretty much owned the social media world by sticking to three simple rules.

  1. Continuous Branding
    1. The Kardashians are known for mixing personal and brand driven content on social media. They have mastered the art of selfies and Kim has even made a business out of that with her “Selfish” book. They share personal photos and thoughts that allow fans to feel apart of their inner circle, offering a personal connection, and desire to continue connecting deeper.Unknown
  2. Consistency
    1. They have a consistent theme of “family over everything”.images
  3. & the Open Door Policy
    1. More then anything they are open and honest about it ALL. They are not shy in what, or how much they postkylie-jenner-waist-training-image960x0b031e7dd-1770-4318-a93f-441a0addd3c1-1020x612

Whether they are using their “selfies” to promote a new make up line, checking into their “Fav LA hotspots”, or even writing books about body transformation… the Kardashian’s are always branding and they are always making money. Forbes states that Khloe is paid a $13,000 for each endorsement tweet. So for those of you that don’t think these girls do anything, check again… They are the Queens of social media marketing and I dare anyone to try and keep up.

10 Laws of Social Media Marketing

January 23, 2015

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For those of you that don’t know, I am a Marketing Major at the University of Georgia. I am currently taking a social media marketing course and our first assignment was to start a blog. Lucky me, I already have one! However the blog is supposed to be related to social media marketing in the world around us. If you haven’t noticed “Guided by Bliss” isn’t exactly what our professor is looking. That being said, why can’t it be? I decided that instead of creating a separate blog for this assignment, I would create a page that high lights different people, platforms, and products that revolve around the importance of social media marketing. Technology and social media have completely changed the way we shop, exercise, listen to music, even cook!

I came across an article this past weekend that listed “The 10 laws of Social Media Marketing”. So before I dive into this page of media frenzy and social networking success, I thought it would be interesting to look at these laws so that later we can relate them to the Mark Zuckelburgs and Amber Fillercups of the world as we go.

  1. The law of listening
  2. The law of focus
  3. The law of quality
  4. The law of patience
  5. The law of compounding
  6. The law of influence
  7. The law of value
  8. The law of acknowledgment
  9. The law of accessibility
  10. The law of reciprocity

Behind every app, every #instafamous model, and every mommy blogger is someone working extremely hard while staying in the margin of these laws. In order to be successful in this media driven generation you must understand the importance of social media strategy. I look forward to writing about my favorite online retailers, the best boards to follow for new recipes, how Kayla Itsines changed the entire fitness world, and these easiest ways to find new music. But first lets get familiar with some of the very best #mediamoguels in my next post!

XO

http://www.entrepreneur.com/article/218160